Articles liés à What Clients Love: A Field Guide to Growing Your Business
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
Biographie de l'auteur
Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stanford University and a former creative supervisor for one of America's most honoured ad agencies.
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What Clients Love: A Field Guide to Growing Your Business
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Business Plus Imports 02/01/2003, 2003
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What Clients Love: A Field Guide to Growing Your Business
Edité par
Business Plus Imports 02/01/2003, 2003
ISBN 10 : 0446527556
ISBN 13 : 9780446527552
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What Clients Love : A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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Business Plus Imports, 2003
ISBN 10 : 0446527556
ISBN 13 : 9780446527552
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What Clients Love: A Field Guide to Growing Your Business
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Business Plus Imports, 2003
ISBN 10 : 0446527556
ISBN 13 : 9780446527552
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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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ISBN 10 : 0446527556
ISBN 13 : 9780446527552
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What Clients Love: A Field Guide to Growing Your Business
Edité par
Warner Books (NY), 2003
ISBN 10 : 0446527556
ISBN 13 : 9780446527552
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.84. N° de réf. du vendeur G0446527556I2N00
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What Clients Love : A Field Guide to Growing Your Business
Edité par
Grand Central Publishing, 2003
ISBN 10 : 0446527556
ISBN 13 : 9780446527552
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