Six Pixels of Separation - Couverture souple

Joel, Mitch

Couverture souple

ISBN 10 : 0446548227 ISBN 13 : 9780446548229

Editeur : Business Plus, 2010

Synopsis

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.


Through the use of timely case studies and fascinating stories, Six Pixels of Seperation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.

Everyone is connected. Isn't it time for you and your company to connect to everyone? Six Pixels of Seperation will show you how.

A propos du livre

À propos de l?auteur

Mitch Joel is president of Twist Image. Joel speaks frequently to diverse companies such as Walmart, Starbucks, Nestlé, Procter & Gamble, and Unilever, and was dubbed the "Rock Star of Digital Marketing" by Marketing magazine. His first book, the bestselling Six Pixels of Separation, is named after his successful blog and podcast.

Détails de l'édition

• Éditeur: Business Plus
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0446548227
• ISBN 13: 9780446548229
• Reliure: Broché
• Nombre de pages: 303
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible