Articles liés à What Clients Love

What Clients Love - Couverture souple

Beckwith, Harry

 
9780446556026: What Clients Love
Couverture souple
ISBN 10 : 0446556025 ISBN 13 : 9780446556026
Editeur : Business Plus, 2010

Synopsis

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'.

WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stamford and a former creative supervisor for one of America's most honoured ad agencies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Plus
Date d'édition
2010
Langue
anglais
ISBN 10 
0446556025
ISBN 13 
9780446556026
Reliure
Broché
Nombre de pages
303
Coordonnées du fabricant
non disponible
Personne responsable
non disponible