Broken Windows, Broken Business: How The Smallest Remedies Reap The Biggest Rewards - Couverture rigide

Levine, Michael

Couverture rigide

ISBN 10 : 0446576786 ISBN 13 : 9780446576789

Editeur : Time Warner International, 2005

Synopsis

Social psychologists and law enforcement officials agree: if a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighbourhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business. In "Broken Windows, Broken Business", Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate "broken window" case studies, including McDonald's, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan, the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.

A propos du livre

Présentation de l'éditeur

Once every few years a book comes along with an insight so penetrating, so powerful - and so simply, demonstrably true -that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. "In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business." "Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want - leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand." "With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful - the little things that mean a lot."--BOOK JACKET.

Détails de l'édition

• Éditeur: Time Warner International
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0446576786
• ISBN 13: 9780446576789
• Reliure: Relié
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible