Articles liés à Selling The Invisible: A Field Guide to Modern Marketing
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Selling The Invisible: A Field Guide to Modern Marketing
Edité par
Grand Central Publishing, 2012
ISBN 10 : 0446672319
ISBN 13 : 9780446672313
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. N° de réf. du vendeur 00108455630
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EUR 3,99
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Image d'archives
Selling The Invisible: A Field Guide to Modern Marketing
Edité par
Grand Central Publishing, 2012
ISBN 10 : 0446672319
ISBN 13 : 9780446672313
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. N° de réf. du vendeur 00104103856
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Grand Central Publishing, 2012
ISBN 10 : 0446672319
ISBN 13 : 9780446672313
Ancien ou d'occasion
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Grand Central Publishing, 2012
ISBN 10 : 0446672319
ISBN 13 : 9780446672313
Ancien ou d'occasion
Couverture souple
Vendeur : Zoom Books East, Glendale Heights, IL, Etats-Unis
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Etat : good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.0446672319.G
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing (edition 1), 2012
ISBN 10 : 0446672319
ISBN 13 : 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Grand Central Publishing, 2012
ISBN 10 : 0446672319
ISBN 13 : 9780446672313
Ancien ou d'occasion
Couverture souple
Vendeur : Zoom Books Company, Lynden, WA, Etats-Unis
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Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZBV.0446672319.VG
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Selling the Invisible: A Field Guide to Modern Marketing
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ISBN 10 : 0446672319
ISBN 13 : 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Grand Central Publishing, 2012
ISBN 10 : 0446672319
ISBN 13 : 9780446672313
Ancien ou d'occasion
Couverture souple
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Image d'archives
Selling The Invisible: A Field Guide to Modern Marketing
Edité par
Grand Central Publishing, 2012
ISBN 10 : 0446672319
ISBN 13 : 9780446672313
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. N° de réf. du vendeur CIN0446672319G
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Grand Central Publishing, 2012
ISBN 10 : 0446672319
ISBN 13 : 9780446672313
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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