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The Gutenberg Galaxy - Couverture souple

 
9780451039132: The Gutenberg Galaxy

Présentation de l'éditeur

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed global village that would emerge in the late-twentieth and twenty-first centuries despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan s birth and the fiftyyear anniversary of the book s publication.

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'The book that helped establish McLuhan as the original media guru.' --The New York Times

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