Book by McLuhan Marshall
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When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.
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Vendeur : The Book Garden, Bountiful, UT, Etats-Unis
Paperback. Etat : Very Good - Cash. General reader wear to the corners, edges, and cover. The covers/corners have some creasing. The pages show some general reader wear as well. The book is in good condition with some normal reader wear. Stock photos may not look exactly like the book. N° de réf. du vendeur 1121732
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Etat : Good. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. N° de réf. du vendeur CIN0451627652G
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Etat : Very Good. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. N° de réf. du vendeur CIN0451627652VG
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Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. N° de réf. du vendeur GWV.0451627652.G
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Vendeur : Basement Seller 101, Cincinnati, OH, Etats-Unis
Mass Market Paperback. Etat : Very Good. 1964 printing. N° de réf. du vendeur 251108132
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Vendeur : Zoom Books Company, Lynden, WA, Etats-Unis
Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZBV.0451627652.VG
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Vendeur : Solr Books, Lincolnwood, IL, Etats-Unis
Etat : good. This book is in Good condition. There may be some notes and highligting but otherwise the book is in overall good condition. N° de réf. du vendeur BCV.0451627652.G
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