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9780462099200: Basic Instincts: Human Behaviour and the New Economics

Synopsis

Book by Lunn Peter

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Présentation de l'éditeur

Human instincts are surprisingly sophisticated and subtle, having adapted over generations of trading with each other. Understanding how these instincts work can not only change the way you think about your own affairs, it can alter how you think about a whole range of economic and business issues (from what constitutes a fair salary to the impact of globalisation). A new breed of economists known as behavioural economists has started to observe economic life more closely. This book reveals the fascinating results of their studies. Human instincts have long been ignored by traditional economics, but they are crucial factors in major economic decisions, and hence important for our futures. This engaging book is about those human instincts and how the study of them has begun to change fundamentally the science of economics and our own behaviour in today's world.

Biographie de l'auteur

An economist and former BBC journalist, Pete Lunn now works for the Economic and Social Research Institute (ESRI) in Dublin. Pete has an unusual background for an economist, having originally trained a neuroscientist. He received a PhD in human perception from the University of London at just 24 years of age. He then spent over a decade in journalism, mostly with BBC Newsnight in London, but also in Ireland, where he was founding editor of the country s first specialist talk radio station, NewsTalk. A former English Speaking Union scholar, Pete specialises in bringing original or complex ideas to wider audiences. His work in television and radio has won several national awards. After re-qualifying as an economist, he now devotes his energies to policy research and to spreading new economic thinking.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

  • ÉditeurMarshall Cavendish
  • Date d'édition2008
  • ISBN 10 0462099202
  • ISBN 13 9780462099200
  • ReliureBroché
  • Langueanglais
  • Nombre de pages303

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9780462099637: Basic Instincts: Human Nature and the New Economics

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ISBN 10 :  0462099636 ISBN 13 :  9780462099637
Editeur : Marshall Cavendish, 2009
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Pete Lunn
Edité par Marshall Cavendish Books Ltd, 2008
ISBN 10 : 0462099202 ISBN 13 : 9780462099200
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Edité par Marshall Cavendish, 2008
ISBN 10 : 0462099202 ISBN 13 : 9780462099200
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Soft cover. Etat : Good. Generally close to new condition except that the preface has highlighting and notes. Remainder of the book is unmarked and the cover and dustjacket are also close to new. 2008 hardback. The photo is of the actual book you will receive. Fast dispatch, normally within 24 hours, by UK seller. N° de réf. du vendeur 13785

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ISBN 10 : 0462099202 ISBN 13 : 9780462099200
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Paperback. Etat : Fair. Basic Instincts: Human Nature and the New Economics This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. N° de réf. du vendeur TFTP-9780462099200

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