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The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from Ads to Websites - Couverture souple
Synopsis
It s OK knowing the theory, but when it s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
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À propos de l?auteur
Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organisations to help them build sales and profits using the written word. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurMarshall Cavendish
- Date d'édition2010
- ISBN 10 0462099741
- ISBN 13 9780462099743
- ReliureBroché
- Langueanglais
- Nombre de pages224
- Coordonnées du fabricantnon disponible
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The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from Ads to Websites
Edité par
Marshall Cavendish Books Ltd, 2010
ISBN 10 : 0462099741
ISBN 13 : 9780462099743
Ancien ou d'occasion
Couverture souple
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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Edité par
Marshall Cavendish, 2010
ISBN 10 : 0462099741
ISBN 13 : 9780462099743
Ancien ou d'occasion
Couverture souple
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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Edité par
Marshall Cavendish, 2010
ISBN 10 : 0462099741
ISBN 13 : 9780462099743
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs3270153729
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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Edité par
Marshall Cavendish Books Ltd, 2010
ISBN 10 : 0462099741
ISBN 13 : 9780462099743
Ancien ou d'occasion
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The Copywriting Sourcebook : How to Write Better Copy, Faster - For Everything from Ads to Websites
Edité par
Marshall Cavendish, 2010
ISBN 10 : 0462099741
ISBN 13 : 9780462099743
Ancien ou d'occasion
Couverture souple
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The Copywriting Sourcebook : How to Write Better Copy, Faster - For Everything from Ads to Websites
Edité par
Marshall Cavendish, 2010
ISBN 10 : 0462099741
ISBN 13 : 9780462099743
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 8242008-6
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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Edité par
Marshall Cavendish, 2010
ISBN 10 : 0462099741
ISBN 13 : 9780462099743
Ancien ou d'occasion
Paperback
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The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from Ads to Websites
Edité par
Marshall Cavendish Books Ltd, 2010
ISBN 10 : 0462099741
ISBN 13 : 9780462099743
Ancien ou d'occasion
Paperback
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The Copywriting Sourcebook : How to Write Better Copy, Faster - For Everything from Ads to Websites
Edité par
Marshall Cavendish, 2010
ISBN 10 : 0462099741
ISBN 13 : 9780462099743
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 8242008-6
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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
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ISBN 10 : 0462099741
ISBN 13 : 9780462099743
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