Write To Sell - Couverture souple

Maslen, Andy

Couverture souple

ISBN 10 : 046209975X ISBN 13 : 9780462099750

Editeur : Marshall Cavendish, 2009

Synopsis

Subtitled, "The Ultimate Guide To Great Copywriting". New and updated edition, with material about web marketing.

A propos du livre

Présentation de l'éditeur

We live in a world that is increasingly text-dominated. As a result, in sales and marketing, appealing to your customer through the written word has never been more important. Yet sales writing tends to be the overlooked part of the marketing mix. In fact, it has been proven that original and inspiring sales copy can have a longer-lasting impact on target audiences. Write to Sell is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small and large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.

Biographie de l'auteur

Andy Maslen has spent over 20 years in the business communication and information industry. He runs his agency, Sunfish, and works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.

Détails de l'édition

• Éditeur: Marshall Cavendish
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 046209975X
• ISBN 13: 9780462099750
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible