Generation Y for Rookies - Couverture souple

Bibb, Sally

Couverture souple

ISBN 10 : 0462099806 ISBN 13 : 9780462099804

Editeur : Marshall Cavendish, 2010

Synopsis

Book by Bibb Sally

A propos du livre

Présentation de l'éditeur

As a result of global demographic changes, Generation Y ( those born between 1980 and 2000 or under 30 years old) has become a significant group of people for organisations in all sectors. In the UK, 20% of the workforce are Gen Y. In professional service firms, it can be as high as 40-50%. Furthermore, this young pool of talent has different values, attitudes and motivations to those above them. This book provides an engaging and savvy understanding of Gen Y and their difference from other generations. It will help managers and employers to attract, manage and motivate Gen Y more effectively. Moreover, you will think practically about how your understanding of Gen Y can help you make a difference with your customers and clients.

Biographie de l'auteur

Sally Bibb is a director of Talentsmoothie, a consultancy that specialises in Generation Y. She was previously head of business development at The Economist Group. She is the author of three other business books.

Détails de l'édition

• Éditeur: Marshall Cavendish
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0462099806
• ISBN 13: 9780462099804
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible