Présentation de l'éditeur
Most of us spend at least part of our working lives writing. Whether you are an accountant or a zoologist, chances are you use the written word everyday to inform, to document, to promote and to persuade. Using language effectively is an essential skill at work. Learning to go a step further and use it creatively can bring huge benefits for both you and your business. Inside every mediocre writer at work, there is a better one wanting to come out. All that we need to release us from our verbal shackles is encouragement, a bit of direction and a positive working environment. This book sets us on the right track. It encourages us to be dark angels: to rebel against business jargon and corporate speak, engage our emotions as well as our intellect and put our personality into words.
Biographie de l'auteur
JOHN SIMMONS is a leading proponent of creative language in business, and has written two influential books on the subject - We, Me, Them & It (Texere, 2000) and The Invisible Grail (Texere, 2003). He is also the author of My Sister’s a Barista: How They made Starbucks a Home from Home (Cyan, 2004) and co-editor of 26 Letters: Illuminating The Alphabet (Cyan, 2004).
John Simmons was selected by Design Week as one of the "hot 50" people making a difference in design. He was previously a director at Interbrand, the largest brand consultancy in the world.
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