Product Leadership: Pathways to Profitable Innovation - Couverture rigide

Cooper, Robert

Couverture rigide

ISBN 10 : 046501433X ISBN 13 : 9780465014330

Editeur : Basic Books, 2005

Synopsis

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

A propos du livre

À propos de l?auteur

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 046501433X
• ISBN 13: 9780465014330
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
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