Articles liés à For God, Country, and Coca-Cola

For God, Country, and Coca-Cola - Couverture souple

Pendergrast, Mark

 
9780465054688: For God, Country, and Coca-Cola
Couverture souple
ISBN 10 : 0465054684 ISBN 13 : 9780465054688
Editeur : Basic Books, 2000

Synopsis

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

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À propos de l'auteur

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Basic Books
Date d'édition
2000
Langue
anglais
ISBN 10 
0465054684
ISBN 13 
9780465054688
Reliure
Broché
Nombre de pages
664
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781842030424: For God, Country and Coca-Cola: The History of the World's Most Popular Soft Drink

Edition présentée

ISBN 10 :  1842030426 ISBN 13 :  9781842030424
Editeur : Orion Business (an Imprint of Th..., 2000
Couverture souple