The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling - Couverture souple

Simmons, Annette

Couverture souple

ISBN 10 : 0465078079 ISBN 13 : 9780465078073

Editeur : Basic Books, 2006

Synopsis

This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

A propos du livre

À propos de l'auteur

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0465078079
• ISBN 13: 9780465078073
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible