Fables Of Abundance: A Cultural History Of Advertising In America - Couverture souple

Lears, Jackson

Couverture souple

ISBN 10 : 0465090761 ISBN 13 : 9780465090761

Editeur : Basic Books, 1994

Synopsis

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

A propos du livre

Présentation de l'éditeur

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Biographie de l'auteur

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0465090761
• ISBN 13: 9780465090761
• Reliure: Broché
• Nombre de pages: 512
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible