Winning at New Products, 5th Edition: Creating Value Through Innovation - Couverture souple

Cooper, Robert

 
9780465093328: Winning at New Products, 5th Edition: Creating Value Through Innovation
Couverture souple
ISBN 10 : 0465093329 ISBN 13 : 9780465093328
Editeur : Basic Books, 2017

Synopsis

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

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À propos de l'auteur

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Basic Books
Date d'édition
2017
Langue
anglais
ISBN 10 
0465093329
ISBN 13 
9780465093328
Reliure
Broché
Numéro d'édition
5
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
eucomply OÜ
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Pärnu mnt 139b-14
Tallinn
11317
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