Managing Media Companies: Harnessing Creative Value - Couverture souple

Aris, A.; Bughin, Jacques

 
9780470015636: Managing Media Companies: Harnessing Creative Value
Couverture souple
ISBN 10 : 0470015632 ISBN 13 : 9780470015636
Editeur : John Wiley & Sons Ltd, 2005

Synopsis

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors .

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

The authors, Annet Aris, adjunct professor of strategy at INSEAD, Fontainebleau, and a former partner at McKinsey & Company, Inc., and Jacques Bughin, a partner at McKinsey & Company, Inc., Belgium, and academic Fellow at the Free University of Brussels (ULB) and the Katholieke Universiteit Leuven (KUL), both draw on a long and broad experience of working in the media industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
2005
Langue
anglais
ISBN 10 
0470015632
ISBN 13 
9780470015636
Reliure
Broché
Nombre de pages
432
Coordonnées du fabricant
non disponible
Personne responsable
non disponible