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Strategic Market Relationships - From Strategy to Implementation: Second Edition - Couverture souple
Synopsis
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Bill Donaldson is Professor of Marketing at The Robert Gordon University and is responsible for research in Marketing within the Aberdeen Business School.
Tom O'Toole is Head of the School of Business at Waterford Institute of Technology. He lecturers in business strategy and marketing and supervises research in relationships.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Market Relationships: From Strategy to Implementation
Edité par
Wiley, 2007
ISBN 10 : 0470028807
ISBN 13 : 9780470028803
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-M-001-02722
Quantité disponible : 1 disponible(s)
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Strategic Market Relationships - From Strategy to Implementation: Second Edition
Edité par
John Wiley & Sons Inc, United States, New York, 2007
ISBN 10 : 0470028807
ISBN 13 : 9780470028803
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005316799
Quantité disponible : 1 disponible(s)
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Strategic Market Relationships : From Strategy to Implementation
Edité par
Wiley & Sons, Incorporated, John, 2007
ISBN 10 : 0470028807
ISBN 13 : 9780470028803
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP87488509
Quantité disponible : 2 disponible(s)
Image d'archives
Strategic Market Relationships : From Strategy to Implementation
Edité par
Wiley & Sons, Incorporated, John, 2007
ISBN 10 : 0470028807
ISBN 13 : 9780470028803
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP71261958
Quantité disponible : 1 disponible(s)
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Strategic Market Relationships: From Strategy to Implementation (Second Edition)
Edité par
John Wiley and Sons, 2007
ISBN 10 : 0470028807
ISBN 13 : 9780470028803
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470028803. N° de réf. du vendeur 9424972
Quantité disponible : 1 disponible(s)
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Strategic Market Relationships: From Strategy to Implementation (Second Edition)
Edité par
John Wiley and Sons, 2007
ISBN 10 : 0470028807
ISBN 13 : 9780470028803
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470028803. N° de réf. du vendeur 9424973
Quantité disponible : 1 disponible(s)
Image d'archives
Strategic Market Relationships : From Strategy to Implementation
Edité par
Wiley & Sons, Incorporated, John, 2007
ISBN 10 : 0470028807
ISBN 13 : 9780470028803
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 42625822-75
Quantité disponible : 1 disponible(s)
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Strategic Market Relationships
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9780470028803
Quantité disponible : 15 disponible(s)
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Strategic Market Relationships
Edité par
John Wiley and Sons Inc, US, 2007
ISBN 10 : 0470028807
ISBN 13 : 9780470028803
Neuf
Paperback
Vendeur : Rarewaves.com UK, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization. N° de réf. du vendeur LU-9780470028803
Quantité disponible : 1 disponible(s)
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Strategic Market Relationships: From Strategy to Implementation
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9780470028803_new
Quantité disponible : Plus de 20 disponibles