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Strategic Market Relationships - From Strategy to Implementation: Second Edition - Couverture souple

Donaldson, Bill

 
9780470028803: Strategic Market Relationships - From Strategy to Implementation: Second Edition
Couverture souple
ISBN 10 : 0470028807 ISBN 13 : 9780470028803
Editeur : Wiley, 2007

Synopsis

The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Bill Donaldson is Professor of Marketing at The Robert Gordon University and is responsible for research in Marketing within the Aberdeen Business School.

Tom O'Toole is Head of the School of Business at Waterford Institute of Technology. He lecturers in business strategy and marketing and supervises research in relationships.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2007
Langue
anglais
ISBN 10 
0470028807
ISBN 13 
9780470028803
Reliure
Broché
Numéro d'édition
2
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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