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Apples, Insights And Mad Inventors: An Entertaining Analysis Of Modern Marketing - Couverture rigide

Bullmore, Jeremy

 
9780470029152: Apples, Insights And Mad Inventors: An Entertaining Analysis Of Modern Marketing
Couverture rigide
ISBN 10 : 0470029153 ISBN 13 : 9780470029152
Editeur : John Wiley & Sons Inc, 2006

Synopsis

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

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À propos de l'auteur

Jeremy Bullmore was born in 1929. From 1954 until 1987, he was with J. Walter Thompson in London: as copywriter, producer, head of the creative department and - from 1976 to 1987 - chairman, London. From 1981 to 1987, he was also chairman of the Advertising Association.
From 1988 to 2001, he was a non-executive director of the Guardian Media Group and from 1988 to 2004 a non-executive director of WPP. He remains with WPP as a member of the Advisory Board. He’s a past president of Nabs and current president of The Market Research Society. He’s a regular columnist for Campaign, Management Today, Market Leader and The Guardian, and was awarded a CBE in 1985.
Another Bad Day at the Office? was published by Penguin in 2001 and continues to reprint today. The third, greatly enlarged, edition of his book More Bull More: Behind the Scenes in Advertising (Mark III) was published by WARC in 2003. Ask Jeremy, an edited compilation of his Campaign columns, was published by Haymarket in 2004.
Jeremy has three grown-up children and lives with his wife Pamela in London and Wiltshire.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2006
Langue
anglais
ISBN 10 
0470029153
ISBN 13 
9780470029152
Reliure
Relié
Nombre de pages
174
Coordonnées du fabricant
non disponible
Personne responsable
non disponible