Articles liés à The Business Marketing Course 2e
Synopsis
The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.
The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.
The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Professor David Ford is founder member of the IMP (International Marketing and Purchasing) Group, a body of researchers from eight countries which has carried out a number of large-scale studies into international industrial marketing and purchasing. He is also visiting professor at the University of Texas and a member of the internal board of advisers for the School of Business at Uppsala University in Sweden.
Hakan Hakansson is professor at the Nordic School of Management, BI, in Norway.
Lars-Erik Gadde is professor at Chalmers University of Technology in Sweden.
Ivan Snehota is professor at the University of Lugano in Switzerland.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Business Marketing Course 2e: Managing in Complex Networks
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. The Business Marketing Course 2e: Managing in Complex Networks This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780470034507
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The Business Marketing Course 2e: Managing in Complex Networks
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780470034507
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The Business Marketing Course : Managing in Complex Networks
Edité par
Wiley & Sons, Incorporated, John, 2006
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP94225171
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The Business Marketing Course: Managing in Complex Networks
Edité par
John Wiley and Sons, 2007
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470034507. N° de réf. du vendeur 9114227
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The Business Marketing Course: Managing in Complex Networks
Edité par
John Wiley and Sons, 2007
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470034507. N° de réf. du vendeur 9114226
Quantité disponible : 1 disponible(s)
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Business Marketing Course : Managing in Complex Networks
Edité par
Wiley, 2006
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
Ancien ou d'occasion
Couverture souple
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The Business Marketing Course
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Business Marketing Course : Managing in Complex Networks
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The Business Marketing Course (Paperback)
Edité par
John Wiley & Sons Inc, New York, 2006
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
Neuf
Paperback
Vendeur : Grand Eagle Retail, Mason, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketers offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780470034507
Quantité disponible : 1 disponible(s)
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The Business Marketing Course: Managing in Complex Networks
Edité par
Wiley, 2006
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00470034505-G
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