The Business Marketing Course: Managing in Complex Networks - Couverture souple

Ford, David; Gadde, Lars-Erik; Haring;kansson, Haring;kan; Snehota, Ivan

 
9780470034507: The Business Marketing Course: Managing in Complex Networks
Couverture souple
ISBN 10 : 0470034505 ISBN 13 : 9780470034507
Editeur : Wiley, 2006

Synopsis

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.

The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.

The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Professor David Ford is founder member of the IMP (International Marketing and Purchasing) Group, a body of researchers from eight countries which has carried out a number of large-scale studies into international industrial marketing and purchasing. He is also visiting professor at the University of Texas and a member of the internal board of advisers for the School of Business at Uppsala University in Sweden.

Hakan Hakansson is professor at the Nordic School of Management, BI, in Norway.

Lars-Erik Gadde is professor at Chalmers University of Technology in Sweden.

Ivan Snehota is professor at the University of Lugano in Switzerland.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2006
Langue
anglais
ISBN 10 
0470034505
ISBN 13 
9780470034507
Reliure
Broché
Numéro d'édition
2
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780471877226: The Business Marketing Course: Managing in Complex Networks

Edition présentée

ISBN 10 :  0471877220 ISBN 13 :  9780471877226
Editeur : John Wiley & Sons Ltd, 2002
Couverture souple