Predicting Market Success: New Ways to Measure Customer Loyalty And Engage Consumers With Your Brand - Couverture rigide

Passikoff, Robert

Couverture rigide

ISBN 10 : 047004022X ISBN 13 : 9780470040225

Editeur : John Wiley & Sons Inc, 2006

Synopsis

Praise for Predicting Market Success

"Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time."
―Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation

"In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions."
―Seth M. Siegel, Cochairman, The Beanstalk Group

"Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick."
―Lenore Skenazy, syndicated columnist

"Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability."
―Erich Joachimsthaler, Chairman, Vivaldi Partners

"If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to."
―John Gaffney, Executive Editor, Peppers & Rogers Group

A propos du livre

À propos de l'auteur

Robert Passikoff, phD, is a world-renowned leader in the development of predictive marketing metrics, and the founder and President of Brand Keys, Inc., a brand marketing consultancy with a track record of big brand success. He is an adjunct associate professor at New York University and a contributing editor for Brandweek and Chief Marketer.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 047004022X
• ISBN 13: 9780470040225
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible