Can We Do That? Outrageous PR Stunts That Work - And Why Your Company Needs Them - Couverture souple
Synopsis
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
Edité par
Wiley, 2006
ISBN 10 : 047004392X
ISBN 13 : 9780470043929
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Can We Do That?! : Outrageous PR Stunts That Work -- and Why Your Company Needs Them
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Wiley & Sons, Incorporated, John, 2006
ISBN 10 : 047004392X
ISBN 13 : 9780470043929
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Can We Do That?! : Outrageous PR Stunts That Work -- and Why Your Company Needs Them
Edité par
Wiley & Sons, Incorporated, John, 2006
ISBN 10 : 047004392X
ISBN 13 : 9780470043929
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Can We Do That?! : Outrageous PR Stunts That Work -- and Why Your Company Needs Them
Edité par
Wiley & Sons, Incorporated, John, 2006
ISBN 10 : 047004392X
ISBN 13 : 9780470043929
Ancien ou d'occasion
Couverture souple
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Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
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Edité par
Wiley, 2006
ISBN 10 : 047004392X
ISBN 13 : 9780470043929
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
Edité par
Wiley, 2006
ISBN 10 : 047004392X
ISBN 13 : 9780470043929
Ancien ou d'occasion
Couverture souple
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