Marketing Your Retail Shop in the Internet Age - Couverture rigide

Negen, Bob; Negen, Susan

 
9780470043936: Marketing Your Retail Shop in the Internet Age
Couverture rigide
ISBN 10 : 0470043938 ISBN 13 : 9780470043936
Editeur : John Wiley & Sons Inc, 2007

Synopsis

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

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À propos de l?auteur

BOB NEGEN founded WhizBang! Training after owning an award-winning chain of kite stores for more than two decades. He has spent the last six years teaching other store owners and managers the nuts-and-bolts skills they need to run successful retail businesses. In his work as a speaker, author, and consultant, Bob shares the hard-earned lessons he learned along the way.

SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale's and Macy's and applies it to the independent retail store.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2007
Langue
anglais
ISBN 10 
0470043938
ISBN 13 
9780470043936
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible