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The Adweek Copywriting Handbook: Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Couverture souple

Sugarman, Joseph

 
9780470051245: The Adweek Copywriting Handbook: Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Couverture souple
ISBN 10 : 0470051248 ISBN 13 : 9780470051245
Editeur : Wiley, 2006

Synopsis

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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À propos de l'auteur

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2006
Langue
anglais
ISBN 10 
0470051248
ISBN 13 
9780470051245
Reliure
Broché
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
Wiley-VCH GmbH
product_safety@wiley.com

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