The Adweek Copywriting Handbook: Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Couverture souple
Synopsis
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising And Marketing Copy from One of America's Top Copywriters
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback or Softback)
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John Wiley & Sons 12/1/2006, 2006
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising And Marketing Copy from One of America's Top Copywriters
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ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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The Adweek Copywriting Handbook
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Format: Paperback
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John Wiley and Sons, 2006
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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The Adweek Copywriting Handbook (Paperback)
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John Wiley & Sons Inc, New York, 2007
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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Paperback. Etat : new. Paperback. Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780470051245
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Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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The Adweek Copywriting Handbook
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John Wiley and Sons Inc, US, 2007
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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Paperback. Etat : New. Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. N° de réf. du vendeur LU-9780470051245
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