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Synopsis
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Edité par
Wiley, 2006
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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Etat : good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there! N° de réf. du vendeur PKV.0470051248.G
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Edité par
Wiley (edition 1), 2006
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
Ancien ou d'occasion
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Paperback. Etat : Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de réf. du vendeur 0470051248-11-1
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback or Softback)
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John Wiley & Sons 12/1/2006, 2006
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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Paperback or Softback. Etat : New. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters. Book. N° de réf. du vendeur BBS-9780470051245
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The Adweek Copywriting Handbook
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Format: Paperback
Edité par
John Wiley and Sons, 2006
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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The Adweek Copywriting Handbook (Paperback)
Edité par
John Wiley & Sons Inc, New York, 2007
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Paperback. Etat : new. Paperback. Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780470051245
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The Adweek Copywriting Handbook
Edité par
John Wiley and Sons Inc, US, 2007
ISBN 10 : 0470051248
ISBN 13 : 9780470051245
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Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
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Paperback. Etat : New. Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. N° de réf. du vendeur LU-9780470051245
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Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9780470051245
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