Marketing for Engineers, Scientists and Technologists - Couverture souple

Curtis, Tony

Couverture souple

ISBN 10 : 0470057092 ISBN 13 : 9780470057094

Editeur : John Wiley & Sons Inc, 2008

Synopsis

Written by a technologist for technologists this book is essential reading for engineers, scientists and technologists taking a module of business studies or marketing at all levels. Using the author’s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists Curtis uses CIM developments to provide enough skills to put the marketing into context.

  ‘Marketing for Engineers, Scientists and Technologists’ presents the range of marketing sectors including consumer products, services, international and business to business. Current issues in the marketing environment such as green and social marketing are discussed. Full coverage is given to the implementation powerhouse of marketing and the service extended marketing mix. Management skills are needed to implement marketing plans, such as leadership, negotiation and consultancy and these topics are covered in section three. Section four brings all the elements together into three key areas, new product development, market driven quality and marketing plans.

A propos du livre

À propos de l'auteur

Dr Tony Curtis had 25 years industrial experience in the chemical and aroma trade industries before moving into education. He is a Fellow of the Royal Society of Chemistry, a Fellow of the Chartered Institute of Marketing and Senior Examiner for the ‘Marketing Management in Practice’ paper for the Professional Diploma in Marketing of the Chartered Institute of Marketing.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0470057092
• ISBN 13: 9780470057094
• Reliure: Broché
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible