Weekend MBA For Dummies - Couverture souple

Pettinger, Richard; Economy, Peter; Allen, Kathleen

Couverture souple

ISBN 10 : 0470060972 ISBN 13 : 9780470060971

Editeur : John Wiley & Sons Ltd, 2007

Synopsis

Packed with info on today's hottest business trends Boost your management skills and put yourself on the fast track to success A graduate MBA programme gives you the business expertise you need for success. But what if you don't have the time or money to take a full MBA course? That's where this friendly guide comes in. Packed with UK and global examples of best practice in finance, marketing, entrepreneurship, e-commerce, and other business school topics, it's just what you need to turbocharge your career. Motivate employees and build great teams Understand financial fundamentals Create effective marketing plans Come out ahead in negotiations Make the Internet work for you

A propos du livre

À propos de l'auteur

Richard Pettinger is a senior management lecturer and author of over 30 management books. Dr Kathleen Allen is the author of several books on entrepreneurship. Peter Economy is a management writer and consultant.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0470060972
• ISBN 13: 9780470060971
• Reliure: Broché
• Nombre de pages: 768
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible