Keep Your Donors: The Guide to Better Communications & Stronger Relationships - Couverture rigide

Ahern, Tom; Joyaux, Simone P.

 
9780470080399: Keep Your Donors: The Guide to Better Communications & Stronger Relationships
Couverture rigide
ISBN 10 : 0470080396 ISBN 13 : 9780470080399
Editeur : John Wiley & Sons Inc, 2007

Synopsis

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors--and keeping them--for many years to come.

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À propos de l?auteur

Tom Ahern is recognized as one of North America's leading authorities on how to make nonprofit communications consistently effective. He speaks frequently in the United States and Canada on reader psychology, direct mail principles, good (and not very good) graphic design as applied to fundraising and nonprofit branding. He is president of Ahern Communications, Ink, a consultancy specializing in capital campaign materials and other nonprofit communications. Tom's popular e-news provides tips on donor communications. He wrote the first book on donor newsletters, published in 2005, as well as How to Write Fundraising Materials That Raise More Money.

Simone P. Joyaux, ACFRE, is recognized internationally as a "thought leader" in the philanthropic sector. An expert in fund development, board and organizational development, and strategic planning, Simone is the author of Strategic Fund Development: Building Profitable Relationships That Last. This book has become an industry standard. Simone presents all over the world and is a faculty member in the Master's Program in Philanthropy and Development at Saint Mary's University, Minnesota. She serves regularly on boards, is the founder of the Women's Fund of Rhode Island, and is the former Chair of CFRE International.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2007
Langue
anglais
ISBN 10 
0470080396
ISBN 13 
9780470080399
Reliure
Relié
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible