Hospitality Strategic Management: Concepts and Cases - Couverture rigide

Enz, Cathy A.

Couverture rigide

ISBN 10 : 047008359X ISBN 13 : 9780470083598

Editeur : John Wiley & Sons Ltd, 2009

Synopsis

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

A propos du livre

Quatrième de couverture :

Useful and comprehensive executive–level coverage of strategic management

Hospitality Strategic Management: Concepts and Cases offers a complete, comprehensive, and managerially useful treatment of strategic management in the hospitality industry. This up–to–date resource provides the most relevant models, theories, and hospitality practices for those interested in managing effectively in today’s competitive international hospitality industry.

Hospitality Strategic Management provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager’s role, including the acquisition, development, and management of internal resources (such as people, knowledge, financial capital, and physical assets) and relationships with external stakeholders (such as guests, suppliers, owners, franchisors, venture partners, and governmental agencies). Throughout the book, examples and best practices of leading hospitality organizations are used to illustrate ideas and concepts.

Hospitality Strategic Management:

• Integrates global strategic management theory throughout the text
• Addresses strategic thinking as an essential, creative aspect of the strategy process
• Covers aspects of starting a business, including what a business plan contains, franchising, and entrepreneurship within existing organizations
• Pulls the implementation process together with a careful treatment of organizational design and control

Reflecting the dynamic environment found in the real world, Hospitality Strategic Management explains principles and theories with extensive use of examples from various segments of the industry, including lodging, gaming, cruise lines, airlines, and food service.

Complete with free access to case examples online from the Center for Hospitality Research at Cornell University, Hospitality Strategic Management is an invaluable learning tool for industry executives and managers in executive–level training courses and for students.

Biographie de l'auteur :

JEFFREY S. HARRISON is the Fred G. Peelen Professor of Global Hospitality Strategy at the School of Hospitality Administration at Cornell University. Previously, he taught at Arizona State University, Clemson University, and the University of Central Florida.

CATHY A. ENZ is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the School of Hotel Administration at Cornell University where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.

À propos de cette édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2009
• ISBN 10: 047008359X
• ISBN 13: 9780470083598
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 696