Articles liés à Hospitality Strategic Management: Concepts and Cases

Hospitality Strategic Management: Concepts and Cases - Couverture rigide

Enz, Cathy A.

 
9780470083598: Hospitality Strategic Management: Concepts and Cases
Couverture rigide
ISBN 10 : 047008359X ISBN 13 : 9780470083598
Editeur : John Wiley & Sons Ltd, 2009

Synopsis

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation & Dynamic Management at the School of Hotel Administration at Cornell University, where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
2009
Langue
anglais
ISBN 10 
047008359X
ISBN 13 
9780470083598
Reliure
Relié
Numéro d'édition
2
Nombre de pages
696
Coordonnées du fabricant
non disponible
Personne responsable
non disponible