Synopsis
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Jim Taylor is one of the few true communication planners in the world. having spent the last six years doing virtually nothing else...originally, at a local level, in South Africa, where in 1998 he and Peter Vogel left Ogilvy to found Nota Bene, the Country's first media strategy agency...that has become a highly acclaimed agency specialising in communications planning. And more recently, in the UK, working for Mediaedge:cia:, Nota Bene's parent, in an international capacity.
He cut his communications planning teeth on Unilever in South Africa - business that Nota Bene won in a JV with Initiative Media - but has since gone on, in Europe, to develop communications planning on clients such as Visa, Beiersdorf, and SABMiller.
Within the discipline, Jim is particularly passionate about in-sore retail communication...an area that is under-researched and complex, but one that is vital to get right, and in which to build the brand and communicate the brand idea.
Jim lives in Guildford, UK, with his wife Ali and Kids Tom, Joe & Amy.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Space Race: An Inside View of the Future of Communications Planning
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Wiley, 2005
ISBN 10 : 0470094516
ISBN 13 : 9780470094518
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Space Race: An Inside View of the Future of Communications Planning
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Space Race : An Inside View of the Future of Communications Planning
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Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP93270073
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Space Race: An Inside View of the Future of Communications Planning
Edité par
WILEY, 2005
ISBN 10 : 0470094516
ISBN 13 : 9780470094518
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Space Race: An Inside View of the Future of Communications Planning
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John Wiley and Sons, 2005
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Space Race; An inside view of the future of communications planning
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John Wiley & Sons, Ltd, Chichester, West Sussex, England, 2005
ISBN 10 : 0470094516
ISBN 13 : 9780470094518
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Hardcover. Etat : Very good. Etat de la jaquette : Fair. Second printing [stated]. xxviii, 293, [7] pages. Illustrations. List of Interviewee Quote References. Part I: Wanting to Fly. Part II: Learning to Fly. Part III: Cutting Through the Earth's Atmosphere: Part IV Weightlessness. Last Words. Profile of Interviewees. References. Index. Inscription, not from author, at bottom of fep. Scuff on rear board. DJ has sticker residue, wear, tears, soiling and chips. The discipline of total communications planning, in which agencies coordinate a client's communication across all marketing channels and disciplines, is forcing the media agencies to move into the future. This title deals with the future of communications planning. A few years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future. N° de réf. du vendeur 83491
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Space Race: An Inside View of the Future of Communications Planning
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John Wiley & Sons Inc, United States, New York, 2005
ISBN 10 : 0470094516
ISBN 13 : 9780470094518
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Paperback. Etat : Very Good. Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR003497833
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Space Race: An Inside View of the Future of Communications Planning
Edité par
Wiley November 2005, 2005
ISBN 10 : 0470094516
ISBN 13 : 9780470094518
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Vendeur : Old Goat Books, Waterloo, ON, Canada
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Space Race: An Inside View of the Future of Communications Planning
Edité par
WILEY, 2005
ISBN 10 : 0470094516
ISBN 13 : 9780470094518
Ancien ou d'occasion
Couverture rigide
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