Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store - Couverture rigide

Schroeder, Carol L.

Couverture rigide

ISBN 10 : 0470107413 ISBN 13 : 9780470107416

Editeur : John Wiley & Sons Ltd, 2007

Synopsis

Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.

A propos du livre

À propos de l?auteur

Carol L. Schroeder is the co-owner of Orange Tree Imports, a successful gift and kitchenware store in Madison, Wisconsin. She has over three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her husband Dean transformed into a unique shop featuring gourmet products, toys, seasonal decor, foods, jewelry, stationery, soaps, and more. Orange Tree Imports was chosen as one of five Millennium Retailers in the United States by Gifts and Decorative Accessories magazine and was voted "Best in Business" by In Business magazine.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0470107413
• ISBN 13: 9780470107416
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible