The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly - Couverture rigide

Scott, David M.

Couverture rigide

ISBN 10 : 0470113456 ISBN 13 : 9780470113455

Editeur : John Wiley & Sons Ltd, 2007

Synopsis

For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

A propos du livre

À propos de l?auteur

David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0470113456
• ISBN 13: 9780470113455
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible