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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly - Couverture rigide

Scott, David M.

 
9780470113455: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Couverture rigide
ISBN 10 : 0470113456 ISBN 13 : 9780470113455
Editeur : John Wiley & Sons Ltd, 2007

Synopsis

For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
2007
Langue
anglais
ISBN 10 
0470113456
ISBN 13 
9780470113455
Reliure
Relié
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible