Articles liés à Kellogg on Advertising and Media
Synopsis
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Bobby J. Calder is the Charles H. Kellstadt Distinguished Professor of Marketing at the Kellogg School of Management at Northwestern University. He has worked as a consultant to many major corporate clients, and has taught at the Wharton School, University of Pennsylvania, and at the University of Illinois. He is a graduate of the University of North Carolina and coeditor of Kellogg on Integrated Marketing (Wiley).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Kellogg on Advertising and Media: The Kellogg School of Management
Edité par
Wiley (edition 1), 2008
ISBN 10 : 0470119861
ISBN 13 : 9780470119860
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Hardcover. Etat : Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0470119861-8-1-29
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Kellogg on Advertising and Media : The Kellogg School of Management
Edité par
Wiley & Sons, Incorporated, John, 2008
ISBN 10 : 0470119861
ISBN 13 : 9780470119860
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 6042983-20
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Kellogg on Advertising and Media : The Kellogg School of Management
Edité par
Wiley & Sons, Incorporated, John, 2008
ISBN 10 : 0470119861
ISBN 13 : 9780470119860
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP65317557
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Kellogg on Advertising and Media: The Kellogg School of Management
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-, 2008
ISBN 10 : 0470119861
ISBN 13 : 9780470119860
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Hardcover. Etat : Very Good. Kellogg on Advertising and Media: The Kellogg School of Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780470119860
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Kellogg on Advertising and Media: The Kellogg School of Management
Edité par
Wiley, 2008
ISBN 10 : 0470119861
ISBN 13 : 9780470119860
Ancien ou d'occasion
Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005357257
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Kellogg on Advertising and Media: The Kellogg School of Management
Edité par
Wiley, 2008
ISBN 10 : 0470119861
ISBN 13 : 9780470119860
Ancien ou d'occasion
Couverture rigide
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Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0470119861I4N01
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Kellogg on Advertising and Media: The Kellogg School of Management
Edité par
Wiley, 2008
ISBN 10 : 0470119861
ISBN 13 : 9780470119860
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0470119861I5N00
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Kellogg on Advertising and Media : The Kellogg School of Management
Edité par
Wiley & Sons, Incorporated, John, 2008
ISBN 10 : 0470119861
ISBN 13 : 9780470119860
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP18654713
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Kellogg on Advertising and Media: The Kellogg School of Management
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hardcover. Etat : New. N° de réf. du vendeur 0470119861-11-37399957
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Kellogg on Advertising and Media: The Kellogg School of Management
Edité par
Wiley, 2008
ISBN 10 : 0470119861
ISBN 13 : 9780470119860
Neuf
Couverture rigide
Edition originale
Vendeur : El Gato de Papel, MOUNTAINSIDE, NJ, Etats-Unis
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Hardcover. Etat : New. Etat de la jaquette : New. 1st Edition. Synopsis: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. From the Back Cover: Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: Bobby Calder and Edward Malthouse on the impact of brand and media engagement Claudio Marcus (Visible World) on digital technology and customized advertising Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising James Webster on new trends in audience measurement Scott Berg (Hewlett-Packard) on advertising in the new media world Angela Lee on advertising strategy and the unconscious mind Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change Richard Kolsky and Bobby Calder on integrating advertising and media content Clarke Caywood on the future of public relations James Newcomb (Boeing) on linking sales to marketing in B-to-B companies Michelle Roehm and Alice Tybout on crisis management and damage control Daniel Diermeier on company reputation and monitoring the media Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy "About this title" may belong to another edition of this title. N° de réf. du vendeur 170
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