Marketing to the Social Web: How Digital Customer Communities Build Your Business - Couverture rigide

Weber, Larry

Couverture rigide

ISBN 10 : 0470124172 ISBN 13 : 9780470124178

Editeur : John Wiley & Sons Ltd, 2007

Synopsis

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." - Mark Fuller, Chairman, Monitor Group. "Consumers are using technology to grab power from companies, the media, and the government. "Marketing to the Social Web" succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement - ignore them at your peril." - George F. Colony, CEO, Forrester Research, Inc."Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." - David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk ...customers talk louder! Digital influence has arrived." - Jeff Taylor, CEO, Eons and Founder of Monster.com. "Larry Weber provides a simple and effective roadmap of the new customer information highway. "Marketing to the Social Web" is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." - Steve Harris, Vice President, Global Communications, General Motors Corporation."As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." - Nicholas Negroponte, Chairman, One Laptop per Child.

A propos du livre

À propos de l?auteur

Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocacy association.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0470124172
• ISBN 13: 9780470124178
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible