Actionable Web Analytics - Couverture souple

Burby, Jason

 
9780470124741: Actionable Web Analytics
Couverture souple
ISBN 10 : 0470124741 ISBN 13 : 9780470124741
Editeur : Sybex, 2007

Synopsis

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their decade of experience in Web analytics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Jason Burby is Chief Analytics and Optimization Officer for ZAAZ, Inc., a web design and analytics consulting firm. His clients have included eTrade, Ford, Sony, PayPal/eBay, Washington Mutual, Reuters, T-Mobile, Levi Strauss, and Microsoft.

Shane Atchison, co-founder and CEO of ZAAZ, Inc., leads its long-term strategic vision of helping companies realize the potential of the Internet and its impact on their business. Among his client list have been Converse, Sony, Ford, Microsoft, and National Geographic.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Sybex
Date d'édition
2007
Langue
anglais
ISBN 10 
0470124741
ISBN 13 
9780470124741
Reliure
Broché
Nombre de pages
290
Coordonnées du fabricant
non disponible
Personne responsable
non disponible