The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing - Couverture rigide

Maxwell, Sarah

Couverture rigide

ISBN 10 : 0470139099 ISBN 13 : 9780470139097

Editeur : John Wiley & Sons Inc, 2008

Synopsis

Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

A propos du livre

À propos de l?auteur

Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0470139099
• ISBN 13: 9780470139097
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible