Accidental Branding: How Ordinary People Build Extraordinary Brands - Couverture rigide

Vinjamuri, David

Couverture rigide

ISBN 10 : 0470165065 ISBN 13 : 9780470165065

Editeur : John Wiley & Sons Inc, 2008

Synopsis

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.

A propos du livre

À propos de l'auteur

David Vinjamuri teaches marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels & Resorts, and other leading consumer brands. David is a former brand manager at Johnson & Johnson and Coca-Cola.
For more information, visit www.accidentalbranding.com.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0470165065
• ISBN 13: 9780470165065
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible