Fundraising Analytics - Couverture rigide

Birkholz, Joshua M.

 
9780470165577: Fundraising Analytics
Couverture rigide
ISBN 10 : 047016557X ISBN 13 : 9780470165577
Editeur : Wiley, 2008

Synopsis

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data--with an appropriate focus on donors--into actionable knowledge. The result--A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Joshua M. Birkholz is a principal at Bentz Whaley Flessner, a leading fundraising consulting firm, and director of its analytics division, DonorCast. He has built data mining solutions for leading universities, medical centers, and cultural nonprofits throughout the United States. His areas of specialty include metrics for nonprofit fundraising, constituency analysis, segmentation, and integrated prospect identification systems. He is a sought-after speaker and presenter in the field of analytics, prospecting, and constituent relationship management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2008
Langue
anglais
ISBN 10 
047016557X
ISBN 13 
9780470165577
Reliure
Relié
Nombre de pages
243
Coordonnées du fabricant
non disponible
Personne responsable
non disponible