Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions - Couverture souple

Ash, Tim

 
9780470174623: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Couverture souple
ISBN 10 : 0470174625 ISBN 13 : 9780470174623
Editeur : John Wiley & Sons Ltd, 2008

Synopsis

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

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À propos de l?auteur

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
2008
Langue
anglais
ISBN 10 
0470174625
ISBN 13 
9780470174623
Reliure
Broché
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible