Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market - Couverture rigide

Sharma, Chetan; Herzog, Joe; Melfi, Victor

 
9780470185988: Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
Couverture rigide
ISBN 10 : 0470185988 ISBN 13 : 9780470185988
Editeur : John Wiley & Sons Inc, 2008

Synopsis

A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers and decision makers, and detailed case studies, the book gives you practical guidance for getting the most out of mobile advertising.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Chetan Sharma is President of Chetan Sharma Consulting and a leading strategist and advisor to influential technology and media brands worldwide. He is also the author or coauthor of four other books including Wireless Internet Enterprise Applications and VoiceXML, from Wiley.

Joe Herzog is Senior Director of Search Products at InfoSpace, Inc., a leading metasearch company. He has also led mobile platform product and local search teams at InfoSpace.

Victor Melfi is Chief Strategy Officer at Voicebox Technologies and a recognized expert in technology strategy, direct marketing, and advertising.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2008
Langue
anglais
ISBN 10 
0470185988
ISBN 13 
9780470185988
Reliure
Relié
Nombre de pages
404
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

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