Complete MBA For Dummies, 2nd Edition - Couverture souple

Allen, Kathleen; Economy, Peter

 
9780470194294: Complete MBA For Dummies, 2nd Edition
Couverture souple
ISBN 10 : 0470194294 ISBN 13 : 9780470194294
Editeur : For Dummies, 2007

Synopsis

Your guide to understanding the basics of an MBA

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

  • Know and respond to your customers' needs
  • Handle budgets and forecasts
  • Recruit and retain top people
  • Establish and run employee teams
  • Use Sarbanes-Oxley to your company's advantage
  • Negotiate with the best of them
  • Build long-term relationships with clients
  • Avoid common managerial mistakes
  • Improve cash flow
  • Market your products and services
  • Make the most of your advertising dollar

Once you know what an MBA knows, the sky's the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy has authored or co-authored several books including Consulting For Dummies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
For Dummies
Date d'édition
2007
Langue
anglais
ISBN 10 
0470194294
ISBN 13 
9780470194294
Reliure
Broché
Numéro d'édition
2
Nombre de pages
432
Coordonnées du fabricant
non disponible
Personne responsable
non disponible