From Assets to Profits: Competing for IP Value and Return - Couverture rigide

Berman, Bruce

 
9780470225387: From Assets to Profits: Competing for IP Value and Return
Couverture rigide
ISBN 10 : 0470225386 ISBN 13 : 9780470225387
Editeur : Wiley, 2008

Synopsis

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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À propos de l?auteur

Bruce Berman (New York NY) is CEO of Brody Berman Associates in New York, a communications and management consulting firm focusing on innovative companies, assets and investors. Mr. Berman works closely with IP-rich companies, consultants and lawyers, as well as private equity firms and their clients to enhance patent value and facilitate transactions. In addition to this book, Berman is responsible for Making Innovation Pay: People Who Turn IP Into Shareholder Value (Wiley 2005). He also edited and contributed to From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley 2002), a widely acclaimed book about the business of IP. His articles, reviews and chapters have appeared in many periodicals, including Nature Biotechnology, The National Law Journal and The Book of Investing Rules (Financial Times Prentice Hall, 2003), which The Motley Fool called one of ten all-time best investment books.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2008
Langue
anglais
ISBN 10 
0470225386
ISBN 13 
9780470225387
Reliure
Relié
Numéro d'édition
2
Nombre de pages
320
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

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