Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize and Engage Youth - Couverture souple

Rigby, Ben

Couverture souple

ISBN 10 : 0470227443 ISBN 13 : 9780470227442

Editeur : Jossey-Bass Inc.,U.S., 2008

Synopsis

Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.

Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas.

Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

A propos du livre

À propos de l'auteur

Ben Rigby has worked as CTO and president of several new media firms developing and devising web and mobile strategies for nonprofits and Fortune 1000 companies. Rigby?also founded MobileVoter.org, an organization dedicated to using new media to politically empower young people.

Détails de l'édition

• Éditeur: Jossey-Bass Inc.,U.S.
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0470227443
• ISBN 13: 9780470227442
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible