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Multichannel Marketing: Metrics and Methods for On and Offline Success - Couverture souple

Arikan, Akin

 
9780470239599: Multichannel Marketing: Metrics and Methods for On and Offline Success
Couverture souple
ISBN 10 : 047023959X ISBN 13 : 9780470239599
Editeur : Sybex, 2008

Synopsis

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Akin Arikan is a Senior Segment Manager for Internet marketing at Unica, where he is responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Clients with case studies in this book include AIRMILES, Best Buy, Vodafone, and Wachovia. Akin is an award-winning industry speaker, frequent contributor to magazines, and blogger (www.MultichannelMetrics.com).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Sybex
Date d'édition
2008
Langue
anglais
ISBN 10 
047023959X
ISBN 13 
9780470239599
Reliure
Broché
Nombre de pages
312
Coordonnées du fabricant
non disponible
Personne responsable
non disponible