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Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know - Couverture rigide

Lakhani, Dave

 
9780470243367: Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know
Couverture rigide
ISBN 10 : 0470243368 ISBN 13 : 9780470243367
Editeur : John Wiley & Sons Inc, 2008

Synopsis

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

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À propos de l'auteur

DAVE LAKHANI is President of Bold Approach Inc., the nation’s first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2008
Langue
anglais
ISBN 10 
0470243368
ISBN 13 
9780470243367
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible