Advanced Web Metrics with Google Analytics - Couverture souple

Clifton, Brian

Couverture souple

ISBN 10 : 0470253126 ISBN 13 : 9780470253120

Editeur : John Wiley & Sons Ltd, 2008

Synopsis

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

A propos du livre

À propos de l?auteur

Brian Clifton, Ph.D., leads the Google Web Analytics team for Europe, the Middle East, and Africa. He is a noted web analytics and search engine marketing expert who speaks at industry trade shows (including Search Engine Strategies, Emetrics Summit, and Search Marketing World), maintains a blog on web metrics and Google Analytics (www.advanced-web-metrics.com), and has written numerous white papers.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0470253126
• ISBN 13: 9780470253120
• Reliure: Broché
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible