Articles liés à Tuned In: Uncover Extraordinary Opportunities That...

Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs - Couverture rigide

Stull, Craig; Myers, Phil; Scott, David Meerman

 
9780470260364: Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs
Couverture rigide
ISBN 10 : 047026036X ISBN 13 : 9780470260364
Editeur : John Wiley & Sons Inc, 2008

Synopsis

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

CRAIG STULL is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework.

PHIL MYERS is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products.

DAVID MEERMAN SCOTT is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing.

Visit: www.tunedinbook.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2008
Langue
anglais
ISBN 10 
047026036X
ISBN 13 
9780470260364
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
Etats-Unis
Personne responsable
non disponible