Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules - Couverture rigide

Markides, Constantinos C.

 
9780470276877: Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
Couverture rigide
ISBN 10 : 0470276878 ISBN 13 : 9780470276877
Editeur : Jossey-Bass Inc.,U.S., 2008

Synopsis

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

The Author

Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass Inc.,U.S.
Date d'édition
2008
Langue
anglais
ISBN 10 
0470276878
ISBN 13 
9780470276877
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

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