Articles liés à Always Be Testing: The Complete Guide to Google Website...
Synopsis
Stop guessing, start testing, and enjoy greater success with your website. If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Save $25 on Google AdWords with coupon included in the book Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
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À propos de l?auteur
Bryan Eisenberg is the cofounder of FutureNow, Inc., an interactive marketing optimization firm and Google Website Optimizer Authorized consultancy. He is a coauthor of the New York Times bestselling books Call to Action and Waiting for Your Cat to Bark? He is a sought-after speaker at major business conferences worldwide, having keynoted events for Search Engine Strategies, Shop.org, DMA, MarketingSherpa, E-consultancy, and the Canadian Marketing Association. John Quarto-von T ivadar , having worked on NASA's Hubble telescope (the working parts), is chief scientist at FutureNow, Inc., and coinventor of Persuasion Architecture.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Ltd
- Date d'édition2008
- ISBN 10 0470290633
- ISBN 13 9780470290637
- ReliureBroché
- Langueanglais
- Nombre de pages336
- Coordonnées du fabricantnon disponible
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Always Be Testing: The Complete Guide to Google Website Optimizer
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ISBN 13 : 9780470290637
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Always be Testing: The Complete Guide to Google Website Optimizer
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780470290637
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Always be Testing: The Complete Guide to Google Website Optimizer
Edité par
John Wiley and Sons, 2008
ISBN 10 : 0470290633
ISBN 13 : 9780470290637
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Always Be Testing : The Complete Guide to Google Website Optimizer
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Always Be Testing: The Complete Guide to Google Website Optimizer
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Always Be Testing: The Complete Guide to Google Website Optimizer
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0470290633I4N00
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Always Be Testing: The Complete Guide to Google Website Optimizer
Edité par
Sybex, 2008
ISBN 10 : 0470290633
ISBN 13 : 9780470290637
Ancien ou d'occasion
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